Understanding Media in the Digital Age teaches students how to navigate the world of traditional and new media while fostering a critical understanding of mass communication theory, history, active research findings, and professional experience. An intellectually engaging read offered at a low cost for today's student, this first edition highlights the benefits of media studies and the development of media literacy.
Written by two of the field's most eminent experts, this new introduction to mass media makes connections between communication research and the reality of the media industry.
Key Features for
Understanding Media in the Digital Age include:
- Full color, compelling visual program and complete multimedia resources (MyCommunicationKit).
- Traditional topic coverage and table of contents, with increased emphasis on media theory, and media's impact on culture.
- “Big Ideas: Media Effects Explained” boxes, located throughout the book, provide a compact, theoretical background and introduction to many media theories.
- Media and Communications Digitology and weblinks (appendix) connect readers to interactive websites in the media industries and with critics and commentators.
- “Media Leader Insight” boxes, found in most chapters, provide access to original interviews conducted by the authors with leaders across the media industries
- Discussion questions in each chapter help readers think through the implications of important media concepts.
