Despite the strong desire to improve, numerous organisations have difficulty realising the full benefits of effective Quality Management and, although practically all prominent organisations in China sport GB/T 19001 (ISO 9001) certification, present implementations generally indicate a non-realization of the full benefits of Quality Management. There is a lot that must be understood and learnt - modern quality management and values supportive of a quality culture need to be understood, practices require to be adapted to suit the business, and tools and techniques need to be learnt. Quality Management Perspective & Approach: Managing and improving quality in China, and elsewhere in the world: Provides an insight into matters affecting Quality Management within Chinese industrial manufacturing organisations Outlines supportive values of a quality management culture Includes observations and narratives of experiences that illustrate various approaches that have been employed to overcome quality deficiencies, improve product quality and enhance quality management Explains successfully established "best practices" of an evolved and improved Quality Management Identifies aspects that make Quality Management an integrated part of an organisation’s overall management system Describes easy-to-apply quality tools and practical techniques, and gives examples of their application