The new edition of the UK's bestselling book on personal branding shows you how to discover your talents, values and purpose so you can build a powerful personal brand both online and offline.

Whether you want to brand yourself as an entrepreneur, freelancer or corporate employee, this book will help by showing you how to:

- Identify your values and your unique combination of skills and experience

- Discover your purpose

- Build a strong brand identity

- Make sure employers, clients and customers remember you

- Network effectively

This new edition covers brand-building through social media, includes new exercises, case studies and examples throughout and is supported by its own website, www.brandyou.info