Ellis Jones, PhD, is the award-winning author of six previous bestselling editions of The Better World Shopping Guide and co-author of The Better World Handbook. A scholar of social responsibility, global citizenship, and ethical consumerism, he gives presentations across North America, Europe, and Asia empowering people to make a difference. Ellis is currently an Assistant Professor in the Department of Sociology and Anthropology at Holy Cross College in Worcester, MA, where he focuses his energies on bridging the gap between academics, activists, and the average citizen. www.betterworldshopper.org