Mental health activist, Forbes' '30 under 30', entrepreneur and TV presenter, Poppy Jamie, is the founder of the mental wellbeing app, Happy Not Perfect, co-founder of the accessories line Pop & Suki and host of the Not Perfect podcast. In 2016, Poppy launched the first talk show on Snapchat 'Pillow Talk with Poppy' and went on to launch her two enterprises dedicated to creating accessible tools to help soothe the stress and anxiety levels of users and boost their mind health.

Poppy is also the youngest board member on the UCLA Resnick Neuropsychiatric Hospital Board of Advisor and a Point of Light award holder, given in 2019 by the former Prime Minister of England for her ground-breaking work in the mental health field. She runs Happiness Workshops for thousands to institutions and companies across the UK and US, from Cambridge University to the New York Times. She is also a Global Goals keeper for the United Nations and studied Social Policy at the London School of Economics. Happy Not Perfect is her debut book.