Many companies have consolidated their Corporate Social Responsibility (CSR) practices, especially in the critical areas of internal and external linkages. The evidence shows the benefits of incorporating CSR into management practices, while also emphasizing relevant parameters for consumers, such as quality, service and innovation. At the same time, the advance of technology is becoming increasingly extensive in all aspects of organizational management. Mobile applications, the "internet of things" or, tailored to users, change the relationship between companies and consumers from concentrating on selling only products or services to selling results. Artificial intelligence creates even more complex challenges due to the substitution of jobs, and the redefinition of management towards values. Telework represents not only the dimension of technology in labor aspects, but also a transformation in the organization towards greater flexibility with positive effects on the emotional state, job satisfaction of people and therefore greater retention, increasing productivity.