Well-Connected Author: Judith Enck is a recognized leader in the environmental movement. She has written high-impact op-eds in The New York Times, Chicago Tribune, among others, and has been quoted as an expert in countless articles about plastics and recycling.
Timely Relevance: Plastics and microplastics' threats to human health are top news, keeping this book especially topical.
Media Machine: Beyond Plastics is a key voice in environmental advocacy and has been cited in numerous prestigious outlets, including The New York Times, The Washington Post, GQ Magazine, ProPublica, The Guardian, NPR, Mother Jones, and more, with a robust social media presence.
Promotion: Print and egalley distribution to trade and consumer media; national radio and podcast campaign; in-person author events, social media campaign, print and digital advertising.
Successful Category: TNP environmental justice books include Waste (>13K sold across editions), Foodopoly, (15K), and The End of Ice (18K).
Blurbs: Expected from an all-star cast including Mark Ruffalo, Jane Fonda, Bill McKibben, Senator Jeff Merkley, Cynthia Nixon, Natalie Merchant.
