Tori Randolph Terhune is a social media strategist, coach, and educator for small businesses. With a specialized focus on profiles boasting fewer than 10,000 followers, she blends social media best practices with search engine optimization and content creation, crafting impactful strategies for businesses aiming to break through the digital noise.

Betsy A. Hays is a sought-after speaker, educator and facilitator who specializes in communication and productivity topics, as well as the subject matter of this book. She is the lead Public Relations and Advertising Professor for the Department of Media, Communications and Journalism at California State University, Fresno. In addition to managing the advertising and public relations option, Hays is the faculty adviser for the Public Relations Student Society of America.