Masha Knots is a handmade crafter and online content creator based in London. With over a decade of experience in making friendship bracelets out of embroidery floss, Masha creates video guides on her YouTube channel explaining the ins and outs of bracelet making. Her online tutorials range from simple bracelets explained step by step for beginners to more advanced friendship bracelet techniques and designs for the more experienced. Masha started her bracelet journey in 2009 when a friend taught her how to make a basic design over the summer. She quickly learned more advanced techniques and what could have been a simple summer activity turned into a lifelong hobby and career. She posted her first video tutorial on YouTube in the summer of 2010 when she discovered that very few tutorials are available online and realised she has the opportunity to help others learn the craft. After creating several video tutorials on and off from 2010-2015 Masha started uploading videos to her channel consistently in 2018 and by 2021 has amassed over 120,000 viewers sharing her passion for the craft. Now Masha is sharing her vast experience in friendship bracelet making in the form of a book to help even more people discover their passion for knotting.