Bill Gardner is the president of Gardner Design, a firm whose branding and identity work has represented clients including Cessna, Spirit AeroSystems, Kroger, Hallmark, Cargill Corporation, Busch Gardens, and Wichita State University. He is the founder of LogoLounge.com and creator of the internationally recognized Annual Logo Trend Report. Bill is also the author of Iconic Branding, his landmark book on trendcasting for logos that last. In addition, he has authored the multi-volume LogoLounge book series and developed a collection of widely followed LinkedIn Learning courses on logo design and branding trends that continue to inspire and educate designers worldwide.
Emily Potts has been a content creator for nearly 30 years, serving as an editor and writer for design publications and beyond. She has interviewed hundreds of design professionals in her career, many of whom she now calls friends. This is the fifth book in the LogoLounge series she's co-authored with Bill Gardner.