Jimmie Applegate is a transformational consultant and author with over 30 years of experience in organizational and personal change. As a certified NeuroChangeSolutions Consultant and HeartMath practitioner, Applegate is also a certified Peer and Recovery Support Specialist, US Air Force veteran, dedicated husband and father of four. The owner and Administrative Director of Beacon Treatment Center, Applegate guides people in recovery from addiction to develop the skills, mindset and resilience needed for lasting transformation. Addicted to Failure: Why the Rehab System Doesn't Work and What Must Change is his first book.