Mnogie spetsialisty, obuchayushchie drugikh novym navykam i peredayushchie svoi znaniya, - trenery, uchitelya, kouchi, spikery, - v svoei rabote stalkivayutsya s samymi raznymi trudnostyami, nachinaya s organizatsii protsessa obucheniya i formata obshcheniya s auditoriei, zakanchivaya tem, kak uspeshno reklamirovat i prodavat svoi treningi i kursy i razvivatsya professionalno. Telezhurnalist, populyarnyi biznes-trener, prepodavatel Nina Zvereva i komanda ee soratnikov, trenerov Shkoly Niny Zverevoi, delyatsya svoim bogatym opytom. Kniga soderzhit tsennye priemy, mnogo prakticheskikh sovetov i zhivykh primerov.