Volker Viechtbauer studied law in Linz and in the United States and worked in the courts and as a lawyer before a phone call in late summer 1995 took him to Fuschl am See: Red Bull was looking for its first in-house lawyer. He stayed for almost three decades, many of those years in charge of legal affairs and human resources, and accompanied the rise of the brand at the side of Dietrich Mateschitz. Through him began his engagement with Viktor Frankl, whose image of man - freedom, self-responsibility, self-transcendence - found its way into the company's personnel work and has shaped his lectures on entrepreneurial spirit and leadership ever since. In 2023 his book Dietrich Mateschitz: Flügel für Menschen und Ideen - Mit Red Bull auf den Spuren von Viktor Frankl (Dietrich Mateschitz: Wings for People and Ideas - With Red Bull in the Footsteps of Viktor Frankl) was published by Benevento. He writes as a lawyer and a reflective practitioner, not as an AI researcher or therapist - critical and curious toward the machine, firmly on the side of the human being. He lives in Salzburg.